Just How the Colorado Classic upended professional biking's broadcast model
August 29, 2019
Rapid Talk podcast
The Colorado Standard developed a cost-cutting way to telecast the race that overthrew professional biking's traditional-- and also costly-- broadcast model.
Rain gushed down and lightning crackled overhanging as the professional peloton sloshed with the streets of Colorado Springs for the opening phase of the 2017 Colorado Classic.
Across the globe, hundreds of followers listened to the inaugural race's online transmission and also were welcomed by a confusing image.
" I still remember this moment-- the TV electronic camera was simply focused on a bush at the start line," says Rob Simon, the chief advertising and marketing officer for RPM Events Group, owner of the race. "That was the only thing they could obtain a picture of. We're paying every one of this cash to be on TV, and all we can see is a bush."
For its inaugural version, the Colorado Classic was held along with a two-day rock concert, called Velorama, and the whole bundle was greatly advertised as a turbulent solution for pro cycling's company difficulties.
Yet the race still depended on the typical model for transmission. The system, utilized at the Excursion de France and Amgen Excursion of California, among other races, is prohibitively costly and also infamously susceptible to bad climate. And also throughout the 2017 edition, the program was often rinsed.
Memories of that rainy day in Colorado Springs had a powerful influence on RPM's monitoring team, as well as assisted initiate a years-long process to reimagine the race's live program. Simon as well as his team took a look at brand-new and low-cost innovation for relaying real-time sporting activities. They created an approach to overcome the drawbacks positioned by the brand-new tech. And lastly, they gambled on an online streaming model that dropped TELEVISION terminals altogether.
" We invested a great deal of cash that first year to broadcast it on [television]-- we stuck with the old version as well as we weren't delighted with it," states Ken Gart, chairman of RPM Occasions Team. "In 2014 we chose to innovate with online streaming. And also this year we took it a step additionally as well as the quality enhanced and also the costs went down."
Currently, the lessons learned by the RPM Events group could aid even more races afford real-time program. While the race's rock concert principle 야한BJ might have vanished, the Colorado Standard's television model might actually interfere with professional cycling's service model.