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How the Colorado Standard overthrew pro cycling's program design

Fred Dreier

August 29, 2019

Quick Talk podcast

The Colorado Classic created a cost-cutting method to air the race that upended professional cycling's traditional-- and expensive-- broadcast model.

Rain spurted down as well as lightning snapped above as the expert peloton sloshed through the streets of Colorado Springs for the opening phase of the 2017 Colorado Classic.

Throughout the world, hundreds of followers tuned in to the inaugural race's live television broadcast and also were greeted by a puzzling picture.

" I still remember this moment-- the TELEVISION electronic camera was just focused on a shrub at the beginning line," states Rob Simon, the chief marketing policeman for RPM Occasions Team, proprietor of the race. "That was the only point they might get 악어노가리 a photo of. We're paying every one of this cash to be on TV, and also all we can see is a bush."

For its inaugural edition, the Colorado Classic was held alongside a two-day rock show, called Velorama, and the whole plan was heavily promoted as a disruptive remedy for pro biking's company obstacles.

Yet the race still relied on the typical model for transmission. The system, used at the Tour de France and Amgen Tour of The Golden State, among other races, is much too costly and notoriously susceptible to poor weather. And throughout the 2017 version, the program was frequently washed out.

Memories of that stormy day in Colorado Springs had an effective effect on RPM's monitoring team, as well as aided initiate a years-long process to reimagine the race's real-time broadcast. Simon as well as his personnel checked out new as well as low-cost modern technology for relaying live sports. They established a technique to conquer the drawbacks positioned by the brand-new tech. As well as finally, they wagered on an online streaming design that abandoned TV terminals altogether.

" We invested a lot of cash that first year to transmit it on [tv]-- we stuck with the old design and also we weren't satisfied with it," states Ken Gart, chairman of RPM Events Team. "In 2015 we determined to innovate with live streaming. And also this year we took it a step further and the quality boosted and also the expenses went down."

Now, the lessons found out by the RPM Occasions team might aid even more races afford live program. While the race's rock concert principle might have disappeared, the Colorado Classic's tv version might really interfere with professional biking's business design.