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Just How the Colorado Standard overthrew professional biking's program model

Fred Dreier

August 29, 2019

Quick Talk podcast

The Colorado Standard developed a cost-cutting way to air the race that overthrew pro biking's conventional-- as well as pricey-- broadcast 재밌는BJ design.

Rain spurted down and also lightning snapped overhanging as the professional peloton sloshed with the roads of Colorado Springs for the opening stage of the 2017 Colorado Classic.

Across the world, hundreds of fans tuned in to the inaugural race's online transmission as well as were greeted by a puzzling picture.

" I still remember this minute-- the TV video camera was just concentrated on a shrub at the start line," claims Rob Simon, the principal advertising and marketing officer for RPM Occasions Team, owner of the race. "That was the only thing they can get a picture of. We're paying all of this cash to be on TV, and all we can see is a bush."

For its inaugural version, the Colorado Classic was held along with a two-day rock concert, called Velorama, and also the entire bundle was heavily advertised as a disruptive remedy for professional cycling's company challenges.

Yet the race still relied on the standard model for television broadcast. The system, utilized at the Trip de France and Amgen Trip of The Golden State, among other races, is much too pricey as well as notoriously susceptible to negative weather. And throughout the 2017 version, the program was often rinsed.

Memories of that wet day in Colorado Springs had a powerful effect on RPM's management team, as well as aided initiate a years-long process to reimagine the race's live broadcast. Simon and his staff checked out new and cost-effective modern technology for transmitting real-time sports. They created a strategy to conquer the shortcomings postured by the brand-new tech. As well as lastly, they bet on a real-time streaming version that dropped TELEVISION terminals entirely.

" We spent a great deal of cash that very first year to relay it on [tv]-- we stuck to the old design as well as we weren't happy with it," says Ken Gart, chairman of RPM Occasions Group. "In 2015 we determined to innovate with real-time streaming. As well as this year we took it an action even more and the quality increased and the expenses went down."

Currently, the lessons discovered by the RPM Occasions group might aid more races pay for online broadcast. While the race's rock concert concept may have vanished, the Colorado Classic's television version might actually interfere with pro cycling's service design.